The InformationsZentrum Beton (concrete information centre, IZB) was founded by the German cement industry back in 1972. The aim was to use a comprehensive platform to cover the need for information on cement-bound building materials from a single source. IZB develops and coordinates industry-related specialist information on planning and use of concrete, focusing on architecture, concrete technology and support for up-and-coming talent. This is one way in which the industry meets is responsibility to the built environment and strengthens awareness of quality.